At tonies®, we take pride in creating figurines that are thoughtfully hand-crafted—from the detailed paintwork to the beloved stories and songs inside. It’s this quality that makes Tonies so magical, and we remain deeply committed to delivering joyful, screen-free experiences your family can count on.
Starting May 1, 2025, we’re updating our pricing to reflect rising costs in materials, supply chains, and global tariffs. This change will go into effect across tonies.com and our retail partners. Here’s what’s changing:
- We are simplifying our figurine pricing from a range of $17.99 - $19.99 to a single price of $19.99. While this means an increase for some Tonies, $14.99 Tonies will continue to remain at their current price.
- Creative Tonies will now all be $9.99. Previously priced at either $9.99 or $12.99, we've lowered the price to offer families a fun way to record custom messages and access our growing digital library through the tonies app.
We work tirelessly to find efficiencies and cost savings, and wherever possible, we pass those on to you—always without compromising on the quality you expect.
Thank you for being part of our journey. We’re honored to be part of your storytime, your routines, and your family’s joy.
If you have any questions, please feel free to reach out to our Customer Happiness team by sending us a message here. Our team is standing by, ready to help!